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7 Reasons Why You Need Tableau Training
Since the average business expects a nearly 247.1 TB data increase over the next year, data visualization software is more important than ever. Tableau is one of the most trusted platforms for charting, tracking and analyzing the most valuable information to your organization. But how can you use this technology and why exactly do you need to? Is data visualization truly that important?
Read on to answer these questions and learn why Tableau training is vital to your company's success.
What Is Data Visualization?
The main reason to learn Tableau is because data visualization is critical to the success of a business. Data visualization is simply the representation of information and data through graphs, charts and maps. By providing information in an easy-to-read format, data visualization technologies make it easier for users to identify patterns, trends and outliers in their data.
Decision makers can then assess the information and interpret why the patterns and outliers exist, which helps a business determine the steps they need to take to ensure their operations are more successful in the future.
Why Is Data Visualization Important?
There are many reasons to invest in data visualization technologies, including but not limited to:
- Easier access to all data in one convenient location
- Visuals make data easier to interpret, analyze and accurately understand
- The simplicity of analysis leads to more accurate conclusions
- Visualization decreases the possibility for human error in assessment
- Human brains are able to process images 60,000 times faster than text
- Visuals are typically easier to organize than text
- Data visualization software often comes with security features to keep your information safe
- It's usually easier to access these technologies than creating visuals yourself because they integrate with sources where your data is already stored
- You don't need to hire a team to create visuals, which saves money
Both iMVPand group training make it easier to bring these important benefits to your organization. Therefore, Tableau training is the first step toward these benefits and, ultimately, more success in your market.
How Is Data Visualization Used?
All companies use data visualization and there are many different applications for it, including:
- Seeing trends in your clientele and being able to assess who your target audience is
- Understanding the ways people find your website
- Seeing which webpages they click and remain on (and which ones they’re quickly exiting)
- Assessing how often your pay-per-click (PPC) advertisements generate engagement
- Seeing your rankings in Google and other search engines
All of these applications allow you to come up with a more comprehensive marketing strategy in the future, as you will know who to target in your next campaign and the best ways to reach them. In addition, you'll have a better idea of what type of marketing (PPC, search engine optimization, social media, etc.) you need to invest in if you want to boost your return on investment. Finally, you can see which pages on your website are most successful and aim to restructure and/or rewrite the less successful ones.
Why Tableau Is the Ultimate Visualization Tool
There are many reasons to choose Tableau as your data visualization tool, but we're going to take a look at some of the most important ones:
1. Ease of Use
Tableau allows for quick and easy data visualization. Its presentation is based on scientific research, which makes analysis a much easier and faster process than it otherwise would be. The software’s dashboard allows you to see data on one easy-to-read page, enabling teams to analyze it more quickly.
2. Engaging and Comprehensive Analytics
Tableau caters to a variety of audiences and aims to be understandable to all users regardless of skill level. Augmented analytics technologies aren't just easy to read, but they can also be customized to display the data that matters most to your company. You can view this information in the form of graphs, tables or graphics, depending on your needs.
3. High-Level Security
In 2020, 141% more data was stolen by hackers than was compromised in 2019. Since Tableau exists to gather data, the company has employed enterprise-grade security within its software, helping to ensure that your company information is 100 percent secure when visualized within Tableau.
Tableau is compatible with a wide variety of sources, such as Microsoft Excel, SQL servers and cloud-based data repositories. You can integrate Tableau with these technologies to ensure accurate information.
Tableau automatically assembles and logs the data you have collected in other applications, such as invoices, trends in consumer growth, target audience demographics and more. It then displays data in whichever flexible and easy-to-understand way you’ve programmed it.
5. Smart Dashboards
Tableau takes your information from these other sources and places them into a smart dashboard. You can then combine multiple views within the platform and see different data trends from multiple sources, giving you deeper insights that you can then share with others online or via their mobile devices.
6. Real-Time Reporting
Tableau lets you unlock custom reports within seconds, and smart dashboards track resources and assets. This allows analysts to see both optimally performing and nonfunctioning channels so that they can apply this information to future strategies.
7. Trusted and Reputable
Multiple large organizations have used Tableau for their data visualization needs. Some of these companies include Verizon, World Food Programme, Nissan, Pfizer and JPMorgan Chase. Combine these esteemed customers with Tableau’s many years of experience in visualization, and you have a platform that you know you can trust.
Begin Your Tableau Training Today
Partner with award-winning training provider ExitCertified to get authorized Tableau training.
ExitCertified gives you the opportunity to give your IT professionals the highest-quality training possible so that they can engage, entice and explain your services to your clients. Feel free to reach out at any time to discuss how we can help to train your employees in how to use Tableau and deliver as much value as possible to those that you work with.