3 arrows

Get a Free AWS Exam retake using promo code DOUBLESHOT

closeClose

Profit-Driven Business Analytics

  • Tuition USD $900 GSA  $770.78
  • Reviews star_rate star_rate star_rate star_rate star_half 4749 Ratings
  • Course Code BPDBA
  • Duration 1 day
  • Available Formats Classroom

This course provides actionable guidance on optimizing the use of data to add value and drive better business decisions. Combining theoretical and technical insights into daily operations and long-term strategy, this course acts as a development manual for practitioners who seek to conceive, develop, and manage advanced analytical models. Detailed discussion delves into the wide range of analytical approaches and modeling techniques that can help maximize business payoff, and the instructor team draws upon their recent research to share deep insights about optimal strategy. Real-life case studies and examples illustrate these techniques at work, and provide clear guidance for implementation in your own organization. From step-by-step instruction on data handling, to analytical fine-tuning, to evaluating results, this course provides invaluable guidance for practitioners seeking to reap the advantages of true profit-driven business analytics.

Skills Gained

  • develop profit-driven descriptive analytics models
  • develop profit-driven predictive analytics models
  • evaluate profit-driven analytics models
  • develop and evaluate uplift models
  • understand the economic impact of analytics.

Who Can Benefit

  • Data scientists, business analysts, senior data analysts, quantitative analysts, data miners, senior CRM analysts, marketing analysts, risk analysts, analytical model developers, online marketers, and marketing modelers in the following industries: banking and finance, insurance, Telco, online retailers, advertising, Pharma

Prerequisites

  • Before attending this course, you should know how to do the following:
  • develop predictive models using linear regression, logistic regression, and decision trees
  • evaluate predictive models using a confusion matrix, receiver operating characteristic (ROC) curve, and lift curve
  • develop descriptive analytics models using hierarchical and k-means clustering
  • develop descriptive analytics models using association and sequence rules.

Course Details

Introduction

  • profit-driven business analytics
  • introduction to profit-driven descriptive analytics
  • introduction to profit-driven predictive analytics
  • introduction to uplift modeling
  • introduction to profit-driven evaluation
  • the business analytics process model

Profit-Driven Descriptive Analytics

  • profit-driven segmentation
  • profit-driven association rules

Profit-Driven Predictive Analytics

  • cost matrix
  • -profit-driven decision making with cost-insensitive models: threshold setting
  • profit-driven predictive analytics framework: pre-training, during-training, post-training methods
  • pre-training methods: sampling and weighting
  • during-training methods: cost-sensitive logistic regression and cost-sensitive decision trees
  • post-training methods: threshold tuning and MetaCost
  • hybrid methods
  • cost-sensitive regression: BSZ tuning
  • self-study: profit driven ensemble methods

Uplift Modeling

  • uplift modeling versus response modeling
  • modeling approaches
  • evaluation of uplift models
  • self-study: ensembles

Profit-Driven Evaluation

  • total profit, average profit
  • H-measure
  • ROCIV - AUCIV
  • maximum profit (MP)
  • expected maximum profit (EMP)
  • regression models

Economic Impact

  • economic value of big data and analytics
  • key economic considerations
  • improving ROI of big data and analytics
  • conclusions

When does class start/end?

Classes begin promptly at 9:00 am, and typically end at 5:00 pm.

Does the course schedule include a Lunchbreak?

Lunch is normally an hour long and begins at noon. Coffee, tea, hot chocolate and juice are available all day in the kitchen. Fruit, muffins and bagels are served each morning. There are numerous restaurants near each of our centers, and some popular ones are indicated on the Area Map in the Student Welcome Handbooks - these can be picked up in the lobby or requested from one of our ExitCertified staff.

How can someone reach me during class?

If someone should need to contact you while you are in class, please have them call the center telephone number and leave a message with the receptionist.

What languages are used to deliver training?

Most courses are conducted in English, unless otherwise specified. Some courses will have the word "FRENCH" marked in red beside the scheduled date(s) indicating the language of instruction.

What does GTR stand for?

GTR stands for Guaranteed to Run; if you see a course with this status, it means this event is confirmed to run. View our GTR page to see our full list of Guaranteed to Run courses.

Does ExitCertified deliver group training?

Yes, we provide training for groups, individuals and private on sites. View our group training page for more information.

Does ExitCertified deliver group training?

Yes, we provide training for groups, individuals, and private on sites. View our group training page for more information.

What does vendor-authorized training mean?

As a vendor-authorized training partner, we offer a curriculum that our partners have vetted. We use the same course materials and facilitate the same labs as our vendor-delivered training. These courses are considered the gold standard and, as such, are priced accordingly.

Is the training too basic, or will you go deep into technology?

It depends on your requirements, your role in your company, and your depth of knowledge. The good news about many of our learning paths, you can start from the fundamentals to highly specialized training.

How up-to-date are your courses and support materials?

We continuously work with our vendors to evaluate and refresh course material to reflect the latest training courses and best practices.

Are your instructors seasoned trainers who have deep knowledge of the training topic?

ExitCertified instructors have an average of 27 years of practical IT experience. They have also served as consultants for an average of 15 years. To stay up to date, instructors will at least spend 25 percent of their time learning new emerging technologies and courses.

Do you provide hands-on training and exercises in an actual lab environment?

Lab access is dependent on the vendor and the type of training you sign up for. However, many of our top vendors will provide lab access to students to test and practice. The course description will specify lab access.

Will you customize the training for our company’s specific needs and goals?

We will work with you to identify training needs and areas of growth.  We offer a variety of training methods, such as private group training, on-site of your choice, and virtually. We provide courses and certifications that are aligned with your business goals.

How do I get started with certification?

Getting started on a certification pathway depends on your goals and the vendor you choose to get certified in. Many vendors offer entry-level IT certification to advanced IT certification that can boost your career. To get access to certification vouchers and discounts, please contact Edu_customerexperience@techdata.com

Will I get access to content after I complete a course?

You will get access to the PDF of course books and guides, but access to the recording and slides will depend on the vendor and type of training you receive.

Thank you for training on AWS development. Course was good and encouraging but labs need to be improved and provide more information and ask students to more work than provide solutions.

Good Course. We covered a lot of material in a short amount of time. This course had useful labs that built upon each other.

Class was easy to sign up for and ExitCertified provided very good communication

The class covered the concepts needed for the AWS Cloud Practitioner Certification.

This is my second course with ExitCertified. This course exceeded my expectations. The teacher was great and the class was fun.

0 options available

There are currently no scheduled dates for this course. If you are interested in this course, request a course date with the links above. We can also contact you when the course is scheduled in your area.

Contact Us 1-800-803-3948
Contact Us
FAQ Get immediate answers to our most frequently asked qestions. View FAQs arrow_forward