2 course(s) found
Customer Intelligence Topic: Business Skills | Code: BNET94
The true effectiveness of a marketing campaign is not the response rate; it is the incremental impact. That is, true effectiveness is additional revenue, directly attributable to the campaign, that...
Customer Intelligence Topic: Business Intelligence | Code: BCLM
Marketing wisdom suggests that firms need to adopt a strategic approach toward understanding valuation of their customers and managing customer life cycle to gain competitive advantage in the...